Great content means great business.
And more ...
Content Solutions at People Inc. is a full-service content marketing consultancy within People Inc.
As America’s largest digital and print publisher, we combine our long history of journalistic excellence with cutting-edge content strategy to help your brand navigate an era of constant change.
The result: High-performing content optimized for your owned and operated channels.
The
Advantage
The power of the country’s biggest publishing platform harnessed for your brand
Who better to guide your brand’s content strategy and creation than the country’s largest print and digital publisher? People Inc. brands engage nearly 200 million people each month, yielding billions of data points that give us unique insights on consumer behavior, needs and interests. Content Solutions combines that research with the best journalists, strategists and creatives in the industry to deliver digital marketing services that drive better outcomes for clients.
How Our Clients Benefit:
Powered by billions of People Inc. customer interactions, D/Cipher is a groundbreaking tool that offers an unparalleled window on reader intent and provides key insights into audience behavior.
People Inc. first-party data — including search queries, content consumption, subscriptions and social engagement — allows us to create well-informed content strategies and curriculums for our clients.
Seasonal trend research, consumer surveys and polling, demographic and psychographic analyses, and more — the full suite of People Inc. proprietary research helps us reach the right people, at the right time, with the right message.
We offer content strategy solutions, original content creation, licensed content from People Inc. brands, AI products for auditing and optimization and a full array of digital marketing services.
Content Strategy
From persona development to journey mapping and content calendar creation, we build content strategies tailored to your brand’s unique goals, ensuring measurable impact at every stage.
Original & Licensed Content
Whether your brand needs video production, a suite of individual articles, a custom image library or an unexpected print format, Content Solutions has you covered. We also offer a full suite of licensed content from the vast library at People Inc.
AI Products & Services
Our custom optimization and AI products allow us to quickly and efficiently refresh your content library, refine brand voice, suggest new formats for higher engagement, implement SEO best practices and much more.
Digital Marketing Services
Our pedigree includes offering a full array of digital marketing services including creative services, eCRM, social media marketing and data & analytics.
Our Work
Explore a selection of our most impactful projects, highlighting our expertise in both strategy and storytelling.